Qinghai Provincial Department of Culture and Tourism

Governmental body overseeing the cultural and tourism sectors of China's Qinghai Province. The department guides the integration of these industries, shaping development with a strategic focus on sustainability and ecotourism that considers the region’s delicate ecological and social environments. Its work promotes Qinghai’s distinct landscapes – from the country’s largest inland lake and vast rapeseed fields to its snow-capped mountains – as an escape from urban density. The department’s initiatives align with broader national strategies, including developing competitive tourist routes for the Belt and Road Initiative and promoting rural village tourism for poverty alleviation. Core responsibilities also include regulating market order, supervising service quality, and protecting the rights of consumers and operators. Through image building, market development, and the creation of boutique travel routes, the department works to establish the region as a premier plateau tourism destination. It actively seeks foreign investment and participates in international events to showcase the province's cultural resources, particularly its rich Tibetan customs.