Tour Operator
Based in Beijing, China
In the first nine months of 2025, Beijing welcomed 38.84 million inbound tourists, a 42.9% year-on-year increase that generated over $5 billion in revenue. This growth is guided by the Beijing Municipal Culture and Tourism Bureau, the government agency responsible for the city's comprehensive cultural and tourism strategy. The Bureau’s work extends beyond promotion to include policy-making, strategic planning for cultural advancement, and administering major public events. It guides the development of key facilities and spearheads initiatives that integrate culture with commerce and sports – all designed to position Beijing as an international consumption hub. Practical applications of this strategy include hosting investment conferences for new projects and running the Beijing Gifts Global Cultural and Creative Competition to cultivate local products. The agency also oversees cultural heritage preservation and the development of public tourism services, facilitating exchanges with foreign countries as well as the Hong Kong, Macao, and Taiwan regions.
