PKFARE

A global B2B travel marketplace that functions as a central content hub for the trade. The platform aggregates and delivers air and hotel inventory – sourced from over 600 airlines and 650,000 properties – directly to travel agencies, tour operators, and management companies. Its core purpose is to streamline travel distribution through a single point of access. Access is enabled through a robust API, while a proprietary big data system analyzes user trends to guide pricing and distribution. The company also utilizes AI-driven mapping technology to organize hotel content, improving efficiency and rate competitiveness for its clients. Sourcing is diversified across direct contracts, bedbanks, B2B wholesalers, and Destination Management Companies. Founded in 2014, pkfare was acquired by the technology company DerbySoft in 2024, a strategic move intended to accelerate its travel commerce capabilities. With a client base of over 2,000 active businesses, its primary markets include North America, Europe, the Middle East, and the Asia Pacific region.