Tour Operator
Based in Arrecife, Spain
As the first destination worldwide to receive Biosphere Responsible Tourism certification, Lanzarote’s promotional strategy is built on a foundation of sustainability. The Society for the Foreign Promotion of Lanzarote – the island's official promotional body since 2007 – works to attract visitors who appreciate and contribute to the region’s environment and cultural heritage. This approach is deeply rooted in the vision of local artist César Manrique, who was instrumental in shaping the island’s identity. The organization’s campaigns highlight Lanzarote’s arts, gastronomy, and history. Efforts also target specific sectors through dedicated initiatives, including the Lanzarote Convention Bureau, Lanzarote Sports Destination, and the Lanzarote Film Commission. Through ongoing events and collaborations with local entities like the Cabildo de Lanzarote, the entity balances enhancing the island's global profile with a firm commitment to safeguarding its natural and cultural resources.
