San Francisco Travel Association

Established in 1909, the San Francisco Travel Association serves as the official destination marketing organization for the City and County of San Francisco. This private, not-for-profit membership entity focuses on bolstering the local economy by promoting the Bay Area as a premier destination for conventions, meetings, events, and leisure travel. The association positions itself as a curator of the city's distinctive experiences, guided by principles of performance, innovation, sustainability, and a commitment to diversity, equity, inclusion, and accessibility. Its extensive sales and marketing initiatives include detailed visitor research and integrated promotional campaigns, such as the "Always San Francisco" initiative. These efforts have attracted millions to its digital platforms and secured significant convention business – exemplified by 705,301 hotel room nights booked in 2023. Beyond marketing, the association advocates for enhanced visitor experiences through initiatives like improved street cleaning, homeless services, and security. Collaborating with over 1,500 business members, it provides resources for local engagement with the visitor market. The association’s work drove $7.4 billion in visitor spending in 2022, supporting over 53,000 jobs, with spending projected to exceed 2019 levels by 2025.