Influencer
Based in London, United Kingdom
Maddie Borge is a London-based Norwegian content creator and influencer who shares lifestyle and travel vlogs across YouTube, Instagram, and TikTok. Her content spans practical advice on home organization, DIY projects, productivity, and personal finance, alongside immersive travel experiences that capture the essence of a destination. She emphasizes a storytelling approach, creating "evergreen" videos that offer lasting value rather than fleeting trends. With a combined audience exceeding 1.2 million followers, Borge's videos detailing her London life and solo travel adventures, such as her series on Cinque Terre, Italy, have resonated widely. Her expertise in solo excursions to destinations like Japan, the Philippines, and Mexico City led to the launch of her travel accessory brand, Pastael, in April 2025. The brand offers colorful packing cubes designed for both aesthetic appeal and practical functionality. Beyond her digital content, Borge publishes a weekly newsletter, "She's Working on It," which serves as a resource for practical life advice on topics from productivity to solo female travel. Her work resonates with a predominantly female audience aged 18-34 in the UK and US, providing practical guidance across her various platforms.
