

Influencer
Based in Brighton, United Kingdom
Pioneering the digital influencer landscape, English media personality and entrepreneur Zoë Elizabeth Sugg, known as Zoella, began her career in 2009. Her blog and subsequent YouTube channel quickly gained prominence for authentic content spanning fashion, beauty hauls, and lifestyle vlogs, solidifying her status as an "original" YouTube sensation. Beyond content creation, Sugg diversified her ventures, launching "Zoella Beauty," a cosmetics line that achieved record-breaking sales. As an author, her debut novel, Girl Online, broke sales records for a first-time novelist, followed by sequels and other publications. With millions of followers across platforms, she has been recognized by Forbes and The Telegraph for her influence. Sugg also addresses mental health with candidness, serving as a Digital Ambassador for the charity Mind and using her platform to destigmatize discussions. Her entrepreneurial spirit further led to the co-founding of 'A-Z Creatives,' a brand agency, underscoring her broad contributions to the creative industries.