Ljubljana Tourism

As the official destination management organization for Slovenia’s capital, Ljubljana Tourism fosters the development and promotion of tourism for the city and the wider Central Slovenia region. Its work integrates marketing, business travel through the Ljubljana Convention Bureau, and public relations to build the city’s identity as a central European destination. The organization also operates tourist information centers and coordinates multi-lingual tours with licensed local guides. A deep commitment to sustainable development shapes every initiative. This approach guides efforts to improve the quality of life for local inhabitants, promote sustainable mobility, and develop new tourism products in less-trafficked areas to manage visitor flow. Rather than focusing solely on growth, the organization prioritizes a model where tourism supports the city’s character and environment. This work has earned prestigious awards, recognizing its contributions to Ljubljana’s standing as a creative and sustainable urban destination.