

Travel Association
Based in Fort Worth, United States
A premier global network dedicated to luxury and experiential travel, Virtuoso connects over 20,000 expert travel advisors across 58 countries with more than 2,200 top-tier partners – including world-renowned hotels, cruise lines, and distinctive destinations. This invitation-only organization elevates every journey, providing clients with unparalleled value, exclusive amenities, VIP treatment, and rare access to bespoke experiences often unattainable independently. Virtuoso advisors craft highly personalized itineraries, leveraging deep personal connections and firsthand expertise to secure benefits such as room upgrades, complimentary breakfasts, early check-in, late check-out, and valuable property credits. Beyond luxury, the network champions sustainable travel through three fundamental pillars: celebrating local cultures, supporting local economies, and protecting the planet. This commitment underscores a belief that meaningful travel enriches lives and serves as a positive global force. With annual travel sales exceeding $5.1 billion, Virtuoso has established itself as a significant influencer in the luxury travel sector. The organization invests in the ongoing education and professional development of its advisors, fostering a community-oriented culture. It strategically uses technology to automate predictable elements, thereby humanizing the exceptional in travel planning.