Justin Hammack

Justin Hammack is a digital strategist, web developer, and entrepreneur who co-founded Wine Folly. Launched in October 2011 with Madeline Puckette and Chad Wasser, Wine Folly simplifies the complex world of wine, making knowledge accessible for enthusiasts and professionals alike. As a founding partner, Hammack's expertise shapes the platform's conceptual development, interactive tools, and marketplace branding. He oversees business strategy, internet technologies, and data modeling, ensuring Wine Folly maintains a focus on "frictionless education." He also contributes visual content, including videography and photography for the blog. Under his co-leadership, Wine Folly earned significant recognition, including its designation as Wine Blogger of the Year by the International Wine & Spirits Competition in 2013. Hammack also co-authored two successful books. *Wine Folly: The Essential Guide to Wine*, published in 2015, became a *New York Times* Bestseller and was translated into over twenty languages. Its comprehensive follow-up, *Wine Folly: Magnum Edition, The Master Guide* (2018), received a James Beard Award. Through striking visuals and infographics, his work with Wine Folly empowers consumers to make informed wine decisions, fostering a deeper appreciation for wine beyond mere ratings.