Lisa Verbeck

As a travel advisor, I transform ordinary trips into extraordinary adventures. My journey in the travel industry began unexpectedly. I initially pursued a career in marketing and communications, spending over two decades honing my skills with top-tier travel, tourism, and lifestyle companies. From crafting destination marketing strategies to managing branding and public relations, I thrived on connecting people with unique travel experiences. My true passion for travel was ignited during my time as the Chief Marketing Officer for Visit SLO CAL, where I navigated the challenges of promoting tourism during a global pandemic. This experience underscored the importance of personalized and meaningful travel, inspiring me to pivot my career. Before that, I spent over a decade at Tourism Australia as Director of Marketing, The Americas. I was part of the leadership team that developed the marketing strategy that more than doubled leisure visitation from the Americas to Australia. Now, as a travel advisor, I leverage my extensive industry knowledge and personal travel experiences—spanning over 25 countries and holding both US and Italian passports—to curate bespoke itineraries for my clients. Whether it's securing unique, affordable hotels in bustling city centers or arranging intimate small-group tours, I go above and beyond to ensure every trip is seamless and memorable. My clients appreciate my attention to detail, responsiveness, and dedication to finding the best deals, even across time zone differences. I am here to turn your travel dreams into reality, crafting personalized adventures that exceed your expectations.