Jeff Senior

Jeff Senior is a travel advisor creating custom experiences, drawing on a long career as a senior executive in the luxury hotel sector. Affiliated with Fora Travel, he also leads 5 Vines Travel Advisors, a boutique consultancy focused on strategic growth for travel businesses. His approach centers on designing bespoke journeys that encourage cultural immersion and global interactions, often shaped by his deep understanding of high-end hospitality. Before focusing on direct travel advisement, Senior established an extensive career in hospitality leadership, gaining a comprehensive understanding of global operations and luxury service. He held significant roles, including Chief Commercial Officer for KSL Resorts and Executive Vice President and Chief Marketing Officer for Fairmont Raffles Hotels International. His experience also spans executive commercial positions with global brands such as Marriott International, Doubletree Hotels, Kimpton Group, and IHG, overseeing operations across North America, Western Europe, the Middle East, Africa, Southeast Asia, India, and China. In 2023, he received the Albert E. Koehl Award for Career Achievement in Hospitality Marketing from the Hospitality Sales and Marketing Association International (HSMAI). He has also contributed to the industry through executive roles with groups like the U.S. Travel Association and the Visit California Hospitality & Tourism Alliance Council.