Influencer
Based in Rotterdam, Netherlands
Hannah Spelt and Nick Noordijk are the Dutch duo behind "Salt in Our Hair," a travel content platform. They began in 2015, documenting a backpacking trip through Southeast Asia on Instagram for family and friends. The personal project gained traction after one of their photos went viral, significantly increasing their online following. Drawing on Hannah's background in graphic design and Nick's in web development, they launched their travel blog in 2016. "Salt in Our Hair" focuses on creating engaging travel guides, detailed itineraries, and visually rich photography and video content. "Salt in Our Hair" has become a full-time operation, collaborating with tourism boards, hotels, and international partners to create travel content. Their content reaches over ten million people monthly across their online travel guides and social media channels. For instance, an Albania-focused video garnered around 35 million views on Instagram and TikTok, even receiving a share from the Albanian Prime Minister. Their website attracts six hundred thousand visitors monthly for its travel advice. Based between Rotterdam, Netherlands, and Canggu, Bali, they emphasize sustainable travel, researching the environmental practices of hotels and tour companies. They also advocate for slower travel, encouraging deeper immersion in local cultures and providing practical advice to make travel more accessible.
