Armelle

Paris-based influencer and model Armelle Perves embraces her natural "silver hair" and promotes a philosophy of "well-ageing." This distinctive approach positions her as a leading voice among senior content creators, actively challenging traditional beauty standards and advocating for a more authentic representation of age. Her modeling career reignited later in life, a notable shift that occurred after she opted to let her hair go naturally white before the age of thirty. This decision, made at a relatively young age, became a cornerstone of her public persona. Perves identifies as both a "silver model" and a content creator, leveraging her platforms to redefine perceptions of age and style. Her content spans fashion, beauty, lifestyle, home decor, and travel, primarily appearing on Instagram (where she has over 85,000 followers) and TikTok. Perves' work often features stylish outfits and beauty routines tailored for women over fifty, consistently reflecting her personal mantra: "être libre" (to be free). She regularly collaborates with brands such as By Terry and appears frequently in fashion and beauty compilations. Through her platforms, Perves advocates for a more inclusive representation of age in the fashion and beauty industries, fostering confidence and self-expression among her audience.