Tour Operator
Based in Nairobi, Kenya
The official government agency mandated with marketing Kenya globally, the Kenya Tourism Board works to position the country as Africa’s most visited destination. Its strategy centers on the "Magical Kenya" branding initiative, which moves beyond iconic wildlife safaris to showcase cultural landmarks, coastal regions, and emerging niches like sports and wellness tourism. This approach guides visitors toward lesser-known areas, supporting a more sustainable and year-round travel economy. The board’s efforts emphasize conservation and direct benefits for local communities through close collaboration with government partners and private operators. This model attracted 2.3 million tourist arrivals in 2024 – with the United States as the leading source market – reflecting a clear focus on experiential travel. Led by CEO June Chepkemei, recognized among Africa's 50 Most Influential CEOs in 2025, the board advocates for policies that support economic growth and enhance Kenya’s international standing.
