Influencer
Based in Johannesburg, South Africa
Lana Strydom is a South African influencer who creates travel and lifestyle content, primarily for Instagram via @wanderwithiana. Her work explores diverse destinations, with a particular emphasis on South Africa's scenic beauty and adventurous activities. She features a range of experiences, from hiking in regions like the Drakensberg to unique accommodations, such as a boutique hotel fashioned from a Boeing aircraft in Hoedspruit. The content presents varied travel possibilities within the country, often blending outdoor adventure with distinctive stays. Beyond her online presence, Strydom brings over two decades of experience in the digital marketing landscape, encompassing digital channel development, product strategy, and marketing leadership. She has held key leadership positions, including Executive Head of Digital Marketing at Vodacom, where she oversaw all digital marketing requirements. Earlier, she helped establish First National Bank (FNB) as a leader in digital and social marketing. Her contributions to the digital sector led to her recognition as one of South Africa's most influential women in digital. In 2023, she received the Travel & Lifestyle Award at the DStv Content Creator Awards for her content creation. Her professional philosophy holds that thoughtful application of technology and innovation can drive positive global impact.
