Tour Operator
Based in Damascus, Syria
A destination management company with nearly four decades of experience designing private tours, incentive group travel, and tailor-made holidays across the Middle East, the Caucasus, and Europe. The company’s operational footprint spans the UAE, Oman, Jordan, and Egypt, as well as Georgia, Armenia, Portugal, and France. Regional focus is managed through specialized brands – Magic Arabia for the Middle East, Magic Roads for journeys in the Caucasus, and VIVI for its European itineraries. A commitment to sustainable travel is central to its operations, demonstrated by the development of Magic Camps, a collection of eco-sensitive luxury tented camps in the deserts of Oman and the UAE. This approach is formalized through the "beyond by magic travels" initiative, which prioritizes environmental protection and support for local communities. Founded in 1985 and still family-led, the company coordinates its programs through a network of local partners and an international team fluent in multiple languages.
