Passainte Assem

Passainte Assem is a travel blogger, local expert, and founder of Why Not Egypt, a platform dedicated to showcasing the authentic side of Egypt to global travelers. Her work offers a perspective rooted in local knowledge, aiming to provide a deeper understanding of the country beyond typical tourist narratives. Assem's entry into travel blogging was driven by a desire to explore widely and write from direct personal experience. She co-founded Why Not Egypt in 2013 with Christina Wichert, after they met on Mount Kilimanjaro. Assem provides verifiable local insights, practical tips, and clear advice, helping travelers navigate Egypt and distinguish facts from common misconceptions. She designs personalized itineraries that combine major sights with unique, lesser-known discoveries, ensuring visitors experience the destination on a more personal level. Her expertise also includes budget-friendly travel, offering practical guidance for exploring destinations cost-effectively. In 2018, Why Not Egypt was recognized among the Top 15 Travel Bloggers in Africa for its contributions to the continent's travel blogging scene. Assem's work is marked by meticulous planning and a focus on creating distinctive, well-managed journeys.