Georgia Hopkins

Georgia Hopkins is an Australian travel advisor and writer, and the founder of "It's Beautiful Here," a travel platform launched in 2012. As an advisor affiliated with Fora Travel, she specializes in designing custom itineraries and providing insider recommendations. Her planning approach emphasizes uncovering local insights and unique suggestions for accommodations and activities, crafting experiences that feel both authentic and enriching. She works with travelers across a range of global destinations, splitting her time between Byron Bay, Australia, and Athens, where she was previously based. Beyond her advisory work, Hopkins is an active travel writer, contributing to publications such as *Condé Nast Traveler*, *Vogue*, *AFAR*, *Harper's Bazaar*, and the *Evening Standard*. She develops detailed guides for diverse regions, including outback Australia, Montauk, Sun Moon Lake in Taiwan, Marrakesh, and Portugal’s Alentejo region, alongside a particular focus on Noosa. Her professional philosophy centers on mindful travel, advocating for ecological conservation, supporting local economies, and fostering cross-cultural understanding. She emphasizes quality and comfort in her recommendations, while maintaining a minimalist and relaxed travel style. Hopkins views travel as a powerful means to transform perspectives, encouraging openness, tolerance, and connection.